What notion of pluralism in EMFA?
DOI:
https://doi.org/10.32091/RIID0180Keywords:
EMFA, Media pluralism, Public service media, Press, Disinformation, Algorithmic prioritisation of content, ProminenceAbstract
Through an analysis of the regulation (UE) 2024/1083, the article aims, on the one hand, to identify the concept of media pluralism that the European legislator has in mind in the EMFA (European Media Freedom Act) and, on the other hand, to identify the responses that the European legislator has made to the so-called new challenges of media pluralism. The answer to the first question is ‘open’, given the possibility of at least two different readings of the EMFA provisions: one, more reductive (and perhaps more realistic), according to which EMFA would be more like a (minimum) harmonisation directive than a regulation in these respects; another, less reductive, according to which the EU legislator would have identified – at least by default – internal pluralism as the form that should certainly be applied to public service media and external pluralism to non-public service media. With regard to the new challenges of pluralism, such as disinformation and the prioritisation of content, the EMFA’s answers seem to lie in guaranteeing the editorial independence and integrity of media service providers and in introducing adaptation rules or confirming the so-called prominence of general interest media services.
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